At 21, Leifso was living in a domestic violence shelter when she founded Evio Beauty Group Ltd., an impact-led clean beauty brand on a mission to break stigmas with inclusive, good-for-you beauty products that connect us, not divide us.

Evio joined strategic alliances with some of the world's most recognized industry leaders and won the support of coveted advisors and multi-national retailers such as Urban Outfitters, Shoppers Drugmart, Hudsons Bay and others to grow Evio into a respected thought leader in the beauty industry.

From humble beginnings, Evio has carved a new sector for clinically proven, impact-led, clean beauty with it's multi-award winning lip serum recognized as Fashion, Chatelaine and Supergreat's best lip balm of the year in 2022.

An alum of Sephora Accelerate and selected as one of Chatelaine Magazine's 2018 Women of the Year, Leifso is an advocate for domestic violence reform and economic justice. Evio's donated more than $510,000 worth of products and funding to 27+ shelters across North America that supports survivors of domestic violence. In 2019, Leifso spoke at Forbes Under 30’s first-ever Global Women Summit in Israel and was recognized as one of Canada’s Top 25 Women of Influence in 2020 along, 2021's Independent Retail Ambassador of the Year Award from the Retail Council of Canada.

Leifso's pursuit to build Evio from $15 in a domestic violence shelter to the world's first impact-led, clean beauty giant has been optioned for a feature film set to go into production in 2024.